Privacy Policy

How Home Signal Today collects, uses, and shares your information.

Last updated: September 24, 2026

Home Signal Today ("Home Signal Today," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit HomeSignalToday.com (the "Website"), submit a service request, or otherwise interact with us.

By using the Website or providing information through the Website, you acknowledge the practices described in this Privacy Policy.

1. About Home Signal Today

Home Signal Today is a consumer matching and referral service. We help homeowners connect with independent home-service professionals who may be able to assist with foundation, basement, waterproofing, and related home concerns.

Home Signal Today does not itself perform home inspections, foundation repairs, waterproofing, engineering services, or other contracting services.

When you submit a request, we may disclose the information you provide to an independent service provider serving your area so that the provider can contact you regarding your enquiry.

2. Information We Collect

The information we collect depends on how you interact with the Website.

Information You Provide to Us

When you submit a request or contact us, we may collect information such as:

  • Your name;
  • Email address;
  • Telephone number;
  • ZIP code, address, or general location;
  • Information about your property;
  • The type of foundation, basement, waterproofing, or other home issue you have noticed;
  • When the issue occurs or when you first noticed it;
  • Your desired timeframe for receiving assistance;
  • Photographs or other information you choose to provide;
  • Your responses to questions presented through our Website or forms; and
  • Any additional information you provide when communicating with us.

Please only provide information that is reasonably necessary for your enquiry.

Information Collected Automatically

When you use the Website, we and service providers acting on our behalf may automatically collect certain information about your device and use of the Website. This may include:

  • IP address;
  • Browser type;
  • Device type;
  • Operating system;
  • Referring website or advertisement;
  • Pages viewed;
  • Links or buttons clicked;
  • Date and time of visits;
  • Approximate location derived from an IP address;
  • Advertising identifiers; and
  • Other technical information about your interaction with the Website.

We may collect this information using cookies, pixels, tags, analytics tools, and similar technologies.

3. How We Use Your Information

We may use information we collect to:

  • Process your service request;
  • Understand the home issue you are seeking assistance with;
  • Determine whether an appropriate service provider may be available in your area;
  • Connect you with an independent home-service professional;
  • Enable a service provider to contact you regarding your request;
  • Respond to questions or communications;
  • Operate, maintain, and improve the Website;
  • Understand how visitors use the Website;
  • Measure the effectiveness of our advertising and marketing;
  • Detect, prevent, and investigate fraud, misuse, or security incidents;
  • Maintain business and transaction records;
  • Comply with applicable legal requirements; and
  • Protect our rights and the rights of others.

We may also use information for other purposes disclosed to you at the time it is collected.

4. How We Share Your Information

Independent Home-Service Professionals

If you submit a service request, we may disclose information from your request to one or more independent home-service professionals that may be able to assist you. This may include your:

  • Name;
  • Telephone number;
  • Email address;
  • ZIP code or location;
  • Information about the issue with your home;
  • Requested service;
  • Preferred timeframe; and
  • Other information you provide as part of your enquiry.

The purpose of this disclosure is to allow the professional to evaluate and respond to your enquiry and, where appropriate, contact you about an inspection, assessment, estimate, or related service.

These professionals are independent third parties. Their handling of your information may also be subject to their own privacy practices.

Service Providers

We may disclose information to companies that help us operate our business and Website, such as providers of:

  • Website hosting;
  • Form processing;
  • Lead management and customer relationship management systems;
  • Email services;
  • SMS or telecommunications services;
  • Analytics;
  • Advertising measurement;
  • Fraud prevention;
  • Data storage; and
  • Other technology and business services.

These companies may process information on our behalf in connection with the services they provide to us.

Advertising and Analytics Providers

We may use third-party analytics and advertising technologies to understand Website activity, measure advertising performance, and improve our marketing. Depending on how the Website is configured, these technologies may collect information about your browser, device, Website activity, and interactions with advertisements.

Examples may include services provided by companies such as Google, Meta, and Microsoft. Their collection and use of information may also be governed by their respective privacy policies.

Legal and Safety Reasons

We may disclose information where reasonably necessary to:

  • Comply with applicable law, regulation, subpoena, court order, or other legal process;
  • Respond to lawful requests from government authorities;
  • Protect the security or integrity of the Website;
  • Investigate suspected fraud or unlawful activity;
  • Protect our rights, property, or safety or those of others; or
  • Establish, exercise, or defend legal claims.

Business Transfers

If Home Signal Today or its operating business is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

5. Selling or Sharing Personal Information

Home Signal Today's core service involves providing information from a consumer's service request to an independent home-service professional so that the professional can respond to that request.

We do not describe that disclosure as confidential internal processing: your information may leave Home Signal Today and be provided to an independent business.

Whether a particular disclosure constitutes a "sale," "sharing," "targeted advertising," or similar activity under a particular US state privacy law depends on the applicable law and the circumstances of the disclosure. If applicable law gives you the right to opt out of certain sales, sharing, or targeted advertising, we will provide the required mechanism for exercising that right.

This distinction matters. California, for example, gives consumers of covered businesses the right to opt out of certain sales or sharing of personal information and requires covered businesses engaged in those activities to provide an appropriate opt-out mechanism and honour qualifying Global Privacy Control signals. See California Attorney General guidance on the CCPA.

6. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Keep the Website functioning properly;
  • Understand Website traffic and visitor behaviour;
  • Measure conversions;
  • Determine how visitors arrived at the Website;
  • Improve Website performance;
  • Measure advertising effectiveness; and
  • Support advertising and marketing activities.

Depending on our Website configuration, third-party technologies may include:

  • Google Analytics;
  • Meta Pixel;
  • Microsoft Clarity; and
  • Other analytics or advertising services.

You may be able to manage certain cookies through your browser settings or any cookie/privacy controls made available on the Website. Disabling certain technologies may affect Website functionality.

7. Communications

If you provide your telephone number or email address when requesting assistance, we and/or an independent service provider may contact you regarding the request you submitted, subject to applicable law and the consent presented when you submit your information.

Communications may include telephone calls, emails, or text messages where applicable.

Any consent to receive marketing calls, automated calls, prerecorded messages, or text messages will be governed by the specific consent disclosure presented at the point where your information is collected. Where required by law, consent to marketing communications is not a condition of purchasing goods or services.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Process and manage service requests;
  • Maintain business records;
  • Resolve disputes;
  • Prevent fraud or misuse;
  • Enforce agreements; and
  • Comply with applicable legal obligations.

Retention periods may vary depending on the type of information, why it was collected, and applicable legal requirements. We may delete or de-identify information when it is no longer reasonably required.

9. Data Security

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no internet transmission, website, database, or electronic storage system can be guaranteed to be completely secure. You should therefore use reasonable care when submitting information online.

10. Your Privacy Choices

Depending on where you live and the laws applicable to Home Signal Today, you may have rights concerning your personal information. These may include the right to:

  • Request access to personal information we maintain about you;
  • Request information about how we use or disclose your information;
  • Request correction of inaccurate personal information;
  • Request deletion of certain personal information;
  • Opt out of certain sales or sharing of personal information;
  • Opt out of certain targeted advertising;
  • Limit certain uses of sensitive personal information; and
  • Exercise applicable privacy rights without unlawful discrimination.

These rights are not absolute and may be subject to exceptions under applicable law.

To submit a privacy request, contact us at: karl@homesignaltoday.com

We may need to verify your identity before completing certain requests.

11. California Privacy Rights

If Home Signal Today is subject to the California Consumer Privacy Act, as amended ("CCPA"), California residents may have additional rights regarding their personal information. These can include the right to:

  • Know the categories and specific pieces of personal information collected;
  • Know the purposes for which personal information is collected and used;
  • Know the categories of third parties to whom information is disclosed;
  • Request deletion of personal information, subject to exceptions;
  • Request correction of inaccurate personal information;
  • Opt out of certain sales or sharing of personal information;
  • Limit certain uses or disclosures of sensitive personal information where applicable; and
  • Not be discriminated against for exercising CCPA rights.

The CCPA only applies to businesses meeting its statutory requirements; inclusion of this section does not represent that Home Signal Today is necessarily subject to every provision of the CCPA. California's Attorney General describes the current rights and applicability thresholds here.

If applicable, additional disclosures or privacy controls may be provided on the Website.

12. Children's Privacy

The Website and Home Signal Today's services are intended for adults seeking assistance concerning a home or property. Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

13. Third-Party Websites

The Website may contain links to third-party websites or services. Home Signal Today does not control the privacy practices of independent third parties, and this Privacy Policy does not apply to websites or services operated by others.

We encourage you to review the privacy policies of third-party services you use.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, Website, technology, legal requirements, or privacy practices. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy request, contact:

Home Signal Today
Website: HomeSignalToday.com
Email: karl@homesignaltoday.com